Comprehensive Consulting Services & Website Architecture.
Website architecture is an approach to the design and planning of websites which, like architecture itself, involves technical, functional and aesthetic criteria. As in traditional architecture, the focus is properly on the user, user requirements and user tendencies. This requires particular attention to database structure, folder structure, content, a business plan, usability, and web design. For effective search engine optimization it is necessary to have an appreciation of how search engine spiders crawl through a website.
Website architecture, in our opinion, is critical to the financial success of a web property and perhaps comes in second only to a websites content. And it’s importance is accelerating with the proliferation of the semantic web and web 2.0 which emphasize the structural aspects of information.
Our consulting services are not limited to simply examining a clients web property and providing a report. We routinely get involved with our clients in actually implementing the recommended changes and provide comprehensive training.
Regardless of the level of involvement, our consulting services focus on the following areas:
- Website Architecture
- Proper Use of Meta Data
- Organic Search Engine Optimization
- Naming Conventions
- Linking Conventions
- Server Configuration
- Caching & Website Speed
- Design Elements
- Traffic Analysis
- Backlinks
- Error Handling
- .htaccess Analysis
- Security
